Have you seen the new State Bank of India’s debit card advertisement on the television?
This is what it wants to say
“Welcome to cash less world, its fantastic even pick pockets need to look for jobs”
This is what it says
“See this hard working, under fed, man; “bholu” ( bholu means simple), he is dying to make his ends meet and can barely have dry bread by the end of the day, but hey viewer you don’t need to worry, you can use our debit card for all your lust”
Somwhere on the screen you can read that the guy who is doing all the hard work is actually an ex-pick pocketer.
Actually the “ad” is very S”ad”.
Such ads are the outcome of forced innovation / forced style of a wanna-b- creative director.
SBI being a non private bank, a government property, it’s hard to imagine of what can be the motive to air such an ad.
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2 comments:
That ad is in such bad taste, that it's preposterous. Personally I don't trust PSU unless they are dealing with Petroleum. No responsibility. In this case, the lack of responsibility shows in ways other than swindled funds and people not working.
Yuck!
I don't find anything hard.... (sorry for the late comment)
When I saw the ad, this is what "I" understood
If everyone uses SBI Debit card, pick pocketers would be out of business ....
Isn't it so simple
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